Audi has upgraded its flagship family SUV with a refreshed design and enhanced technology. The redesigned exterior, featuring new front and rear sections, underscores the powerful character of the new Q7 SUV, which offers first-class versatility and generous space for up to seven passengers. For the first time in a Q7 SUV, the HD Matrix LED headlights with laser as an additional high beam feature digital daytime running lights with selectable light signatures. Digital OLED rear lights with four selectable rear light designs complete the lighting technology upgrade. New wheels, exterior colours, and enhanced specifications lend the Q family’s most versatile SUV an even higher level of customizability. UK sales of the enhanced Q7 SUV line-up will begin in March, with prices starting at £66,605 (OTR). The first customer deliveries are expected in May.

Powerful, spacious, and elegant: Exterior

The Q7, the largest and most versatile SUV in the brand’s line-up, now features Audi’s modern design language with a more minimalist form and clean surfaces. The overhangs and wheelbase demonstrate powerful and self-confident proportions that are further emphasised by distinctive exterior colours and wheels. The unmistakably upright Audi Singleframe with an octagon design now features vertical inlays in an L shape. This makes it clear at first glance that the vehicle is a flagship Audi and differentiates it from the A models. In addition, the grille’s contours and the repositioned headlights make for a completely new front-end design that clearly emphasises the Q7’s purposeful new appearance, while reduced decorative elements give a cleaner and more purist look.

Aligned even more closely with the SQ7 TFSI, the S line model stands out with its clearly accentuated side air intakes in the front bumper, giving the vehicle an even sportier look.

The newly designed headlights featuring HD Matrix LED technology with lasers as an additional beam light (Vorsprung spec only), as well as the digital daytime running lights positioned on the upper horizontal edge, give the Q7 an even more purposeful look. In combination with the digital OLED rear lights, which are available for the Q7 for the first time, the premium-class character of the model becomes even clearer.

A leading light: HD Matrix LED headlights with laser high beam

Matrix LED headlights light up the road as standard. The top spec Vorsprung model benefits from the advanced HD Matrix LED headlights with the Audi laser light. They work with 24 LEDs and a high-power laser diode each and are immediately recognisable via a blue ambient light incorporated into the headlights that symbolises the precision of laser technology. The laser light becomes active at 43.5 mph and significantly increases the high beam range.

New for the top-of-the-range headlights are digital daytime running light signatures. They give the Q7 its characteristic and unmistakable appearance by allowing the user to select one of four various light signatures via the MMI. However, not just the headlights’ extended range of functions is new, so is their design. The higher position of the daytime running lights gives the Q7 a wider appearance and a more expressive look. For the first time, the Q7 also features largely digitalized OLED rear lights (OLED = organic light-emitting diode) on the top-spec Vorsprung models, which also feature four digital light signatures.

In addition, as in the Audi A8, Q8, and Q5, the digital OLED rear lights have a proximity indication feature in conjunction with the assistance systems: When other road users approach the stationary Q7 from behind to within two metres (6.6 ft), the control units automatically activate all of the digital OLED segments. Additional functions include dynamic turn signals as well as various coming-home and leaving-home sequences that match each digital light signature.

New colours and wheels expand the equipment range

With the latest product upgrade, Audi has refined the equipment range for the Q7. Three new finishes are available that allow customers to further personalise the exterior look; for a particularly sporty appearance, the range of metallic finishes now includes Sakhir Gold, Ascari Blue, and Chilli Red. New alloy wheel designs up to 22” have also been introduced in the line-up.

As part of the model update, Audi is also expanding the range of apps; for the first time, passengers can directly use popular apps from third-party providers (for example, Spotify or Amazon Music). Regular software updates and a constantly expanding range of apps make for even greater individualization of the infotainment system. A store with a market-specific app portfolio expands the third-generation modular infotainment toolkit (MIB 3).

Enhancements have also been made to the driver assistance systems, chiefly the Audi virtual cockpit, which now displays a lane change warning, other road users (trucks, cars, and motorcycles), distance warning, intersection assist, and traffic light info online in stunning full HD quality.

Three highly specified core trim levels are available across the Q7 line-up: S line, Black Edition, and Vorsprung. An exclusive Launch Edition will be available in limited numbers from the market introduction, sitting between the Black Edition and the Vorsprung model.

Standard equipment across the line-up includes quattro all-wheel drive, adaptive air suspension, Matrix LED headlamps, a rear view camera, Valcona leather upholstery, electrically adjustable heated front sports seats with ‘S’ embossed logo, Audi Viritual cockpit, climate control, and privacy glass. Stepping up to Black Edition brings larger 21” matt dark grey Audi Sport wheels, sport adaptive air suspension, and a black high gloss package plus with black rings.

Highlights of the flagship Vorsprung trim include HD Matrix LED headlamps with Audi laserlight, a panoramic roof, all-wheel steering, and larger 22”  black metallic Audi Sport wheels. Inside, an extended leather pack, B&O Premium Sound System, four-zone climate control, a head-up display, and front seat ventilation and massage functions are fitted as standard.

https://www.audi.co.uk/