Lena Lu Donuts has now opened in Primark Oxford Street West, bringing an Australian sweet spot to central London. Following the opening of Lena Lu Primark Watford and Primark Lakeside this October, Oxford Street West marks the third UK opening for the experiential donut bar where donut artists are on hand to help customers create their own donut masterpieces.
Originating in Australia, Lena Lu Donuts is the ultimate experiential treat bar, offering a menu of sweet donuts, bagels, coffees and shakes. Choose your base out of donuts or minis, and then select your filling, with options like jam, hazelnut or cookies & cream. Next opt for vanilla soft-serve and drizzle your donut under the chocolate tap. Finally, take your pick from the three delicious crumble toppings and finish with your preferred chocolate drizzle and shavings. Delicious Lena Lu Megashakes can also be customised in store.
Alternatively, if you just need a well-earned rest from shopping and a sweet indulgent pick-me-up, the grab-and-go areas at each store feature Lena Lu’s favourite flavour combinations of donuts. The signatures include Cookies & Cream, Jam, Chocolate Hazelnut, Biscoff Crunch, and Chocolate Overload. A range of dough and butter puddings (warm chunky donuts with custard and your choice of topping) and mini pops are on offer too.
Lena Lu is a youthful, bright and light-hearted brand which is expected to chime perfectly with Primark’s fun-loving customers.
For more information, sign up to the Lena Lu mailing list to all the latest opening news.
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